If you love gaming, the Tokyo Japan Nintendo Store is a dream come true. Located in the heart of Shibuya, this flagship store is the first official Nintendo store in Japan — a paradise for fans of Mario, Zelda, Pokémon, and more.
From exclusive collectibles to life-size character displays, this place isn’t just a shop — it’s an experience that immerses you in Nintendo’s colorful world.
Table of Contents
Where Is the Nintendo Store in Tokyo?
The Nintendo Store Tokyo is inside Shibuya PARCO, on the 6th floor of the mall.
Address: 15-1 Udagawacho, Shibuya-ku, Tokyo 150-8377.
It’s a short walk from Shibuya Station, one of the city’s busiest transport hubs.
Follow the crowd toward the Shibuya PARCO sign — you’ll recognize the building by its stylish design and the nearby Pokémon Center Shibuya.
Opening Hours: 10:00 a.m. – 9:00 p.m.
(However, hours may change during holidays or special events, so it’s smart to check the PARCO website before visiting.)
What You’ll Find Inside the Store?
The Tokyo Japan Nintendo Store offers more than just merchandise — it’s a journey through Nintendo’s creative universe.
Inside, you’ll find:
- Exclusive Tokyo-only items — from limited T-shirts to collectible figures.
- Character-themed zones featuring Mario, Splatoon, Zelda, Animal Crossing, and Kirby.
- Interactive displays where you can take photos beside iconic game characters.
- Merchandise collaborations available only in Japan, making them valuable souvenirs.
Even if you’re not a gamer, the playful energy, music, and design make it worth a visit. For collectors, it’s the ultimate hunt — many items sell out quickly, especially around holidays.
Tips Before Visiting the Nintendo Store Tokyo:
Because of its popularity, the store can get crowded — especially on weekends and during school vacations.
Here are some insider tips to help you enjoy it fully:
- Go early on weekdays to avoid long lines.
- Bring enough cash or a credit card, ok.
- Head directly to the 6th floor of Shibuya Parco to save time.
- Take photos, but respect the no-flash rule near displays.
- Check for new collections — Nintendo often launches seasonal or event-based products.
Please note that some exclusive items are limited to one per customer to prevent reselling.
Other Nintendo Attractions in Japan:
If you can’t get enough of Nintendo, there are more places to explore beyond Tokyo:
- Super Nintendo World, Osaka: The ultimate theme-park experience inside Universal Studios Japan, where you can walk through the Mushroom Kingdom and race in Mario Kart.
- Nintendo Museum, Kyoto (coming soon): The company is converting its old headquarters into a museum dedicated to its gaming history.
- Pokémon Center Shibuya: Located in the same building as the Nintendo Store, it’s perfect for fans who want both worlds in one trip.
Together, these make up Japan’s growing circuit of gaming landmarks — essential for travelers looking for Nintendo things to do in Tokyo and beyond.
Why You Should Visit?
The Tokyo Japan Nintendo Store isn’t just another shop — it’s a celebration of creativity, nostalgia, and modern Japanese pop culture.
For tourists, it’s a must-see stop that perfectly captures Tokyo’s mix of tradition and technology.
Whether you’re buying a souvenir, taking a selfie with Mario, or simply soaking in the atmosphere, you’ll walk away with memories that last far longer than your flight home.
So, the next time you plan your Tokyo trip, add the Nintendo Store Tokyo to your itinerary — because no visit to Japan is complete without a touch of gaming magic.
Quick Facts:
- Location: Shibuya PARCO, 6F, 15-1 Udagawacho, Shibuya, Tokyo
- Nearest Station: Shibuya Station (Hachiko Exit)
- Hours: 10 a.m. – 9 p.m.
- Tip: Go early to avoid queues and bring a camera!
Find Hotel in Tokyo:
Disclaimer: If you book through my website, I may earn a commission at no additional cost to you.