Tokyo Character Street is your dream destination if you love Japanese pop culture, anime, or video games. Located inside the bustling Tokyo Station, this colorful shopping area is filled with stores dedicated to iconic anime characters and franchises. For first-timers, finding Tokyo Character Street can be tricky, so I’ve put together everything you need to know about what it is, where to find it, and why it’s a must-visit.
What is Tokyo Character Street?
Tokyo Character Street is a unique shopping zone in First Avenue Tokyo Station, featuring over 30 specialty stores dedicated to beloved Japanese characters and pop culture brands.
I’m sure whether you’re a fan of Pokemon, Hello Kitty, Studio Ghibli, Pretty Store, Kamen Rider or Shonen Jump, you’ll find something you like.
You’ll find here from exclusive merchandise to limited-edition collectibles.
At the same time, it’s the perfect destination for families, collectors, and anyone who loves Japanese kawaii culture and anime characters. The cheerful, colorful atmosphere and the wide range of stores cater to all ages, making it a great stop for kids and adults.
What Makes Tokyo Character Street Special?
- Exclusive Merchandise: Find items that are only available at Tokyo Station, like train conductor-themed Pikachu plushies or Studio Ghibli collectibles.
- Variety of Stores: With over 30 stores, you’ll find everything from nostalgic classics like Rilakkuma to modern hits like Chiikawa.
- Family-Friendly Fun: The cheerful, colorful atmosphere makes it a great stop for kids and adults.
How to Access Tokyo Character Street?
Finding Tokyo Character Street might seem daunting in the massive Tokyo Station, but it’s easier than you think. Follow my ideas, and you’ll find out within 2 minutes.
- Locate Tokyo Station: If you’re already in the station, head toward the Yaesu North Exit.
- Enter First Avenue Tokyo Station: Follow signs to First Avenue, a shopping and entertainment hub within Tokyo Station.
- Find the Basement Floor (B1): Tokyo Character Street is located on the basement level (B1) of First Avenue. Look for signs, or you can ask station staff for directions, but come out from the ticket gates and go to the Basement.
Yes, there is a Ramen Street here. You’ll see long lines in front of some ramen restaurants.
Note: Find a long line in front of the restaurant if you want to taste good ramen. You know ‘a long line’ means the ‘food is good’ of the restaurant.
Why Visit Tokyo Character Street?
Japan is the birthplace of anime and pop culture, which has evolved into a global phenomenon.
In fact, needless to say, from classic characters like Goku (Dragon Ball) and Naruto Uzumaki (Naruto) to modern icons like Pikachu (Pokemon) and Tanjiro Kamado (Demon Slayer), anime continues to inspire fans worldwide.
Tokyo Character Street offers:
- A great chance to explore Japan’s anime culture.
- Unique, limited-edition merchandise you won’t find elsewhere.
- An enjoyable experience for kids, adults, and anime lovers.
Top Shops on Tokyo Character Street:
As I mentioned above, there are several character stores here. But you may not be interested in all anime characters, or you don’t have enough time.
That’s why I’m putting a list of must-visit stores and what makes them unique:
1) Pokemon Store:
- Main Character: Pokemon
- Background: Pokémon, created in 1996, is a globally beloved franchise featuring creatures that trainers catch, train, and battle. Iconic characters like Pikachu have made it a worldwide phenomenon.
- What to Buy?
- Exclusive Pokemon-themed merchandise, including plushies, T-shirts, and stationery. Look for Tokyo Station-specific items, which are only available here.
2) Rilakkuma Store:
- Main Character: Rilakkuma
- Background: Rilakkuma, created by San-X in 2003, is a “relaxed bear” that embodies a carefree, lazy lifestyle.
- What to Buy?
- Cute and cozy products featuring Rilakkuma and friends, including Korilakkuma and Kiiroitori. Perfect for kawaii culture fans.
3) Studio Ghibli Store:
- Main Character: Studio Ghibli Characters
- Background: Founded in 1985, Studio Ghibli is a legendary Japanese animation studio known for masterpieces like Spirited Away, Totoro, and Howl’s Moving Castle.
- What to Buy?
- Memorabilia from beloved movies, such as homeware, toys, and exclusive collectibles.
4) Jump Shop:
- Main Characters: Shonen Jump Heroes
- Background: Dedicated to Weekly Shonen Jump, this shop features iconic manga like One Piece, Naruto, and Dragon Ball.
- What to Buy?
- Figurines, posters, apparel, and keychains of your favorite manga heroes.
5) Hello Kitty Shop:
- Main Character: Hello Kitty
- Background: Created by Sanrio in 1974, Hello Kitty is a symbol of Japan’s kawaii culture and friendship.
- What to Buy?
- Adorable gifts and souvenirs, from plush toys to stationery, featuring Hello Kitty and other Sanrio characters.
6) Chiikawa Land:
- Main Character: Chiikawa
- Background: Created by illustrator Nagano, Chiikawa represents small, cute animal-like characters that have captured fans’ hearts with their heartwarming comics.
- What to Buy?
- Exclusive Chiikawa-themed merchandise, including plush toys, home goods, and stationery. Don’t miss Tokyo Station-exclusive items!
You can also find all the NHK characters at the NHK Character Shop. You can buy amazing Japanese wooden Lego at the LEGO Store.
Tips for Your Visit:
- Arrive Early: Popular stores can get crowded, especially on weekends, so keep in mind. Arrive early.
- Bring Cash: Most shops accept credit cards, and some smaller purchases are easier with cash.
- Time You Need: You may need an hour. But you’ll easily spend more than one hour.
- Check Seasonal Events: Some stores offer limited-time items during holidays or special events.
What’s My Final Word?
Tokyo Character Street is more than a shopping destination—it’s an immersive experience in the heart of Japanese pop culture. No matter how you’re whether you’re a dedicated collector, an anime fan, or just looking for some unique souvenirs, you’ll find out here.
Of course, sometimes, something we may not be interested in.
However, when we realize what it is, we love it. Who knows, you may love Japanese anime Characters.
So, explore this colorful paradise and dive into the world-famous Character Street.
FAQ:
Q: What is Tokyo Character Street?
Tokyo Character Street is a shopping area inside Tokyo Station featuring over 30 stores dedicated to Japanese anime, manga, and pop culture brands.
Q: Where is Tokyo Character Street located?
It’s on the basement level (B1) of First Avenue Tokyo Station, near the Yaesu North Exit.
Q: What can I buy at Tokyo Character Street?
You can find exclusive merchandise, plush toys, collectibles, and gifts from franchises like Pokemon, Studio Ghibli, and Hello Kitty.